Dr. V.S. Pandya-Sahitya Mudranalaya-AMA Centre for Communication Skills
Diploma in Corporate Communication & Advertising

With liberalisation comes competition. With competition, corporate image and identity makes a crucial competitive difference. Intended for managers who want to learn how companies can communicate effectively with a variety of publics, this programme also covers public opinion and policy, media relations, PR, crisis communication, corporate image & identity as well as corporate advertising.

 

Date of Commencement Monday 19th July 2010

Qualification: Degree. Candidates who have successfully completed 3 years Diploma Programme after Higher Secondary education can also apply.

Fees:Rs.14,500/- (Service Tax Inclusive).

 

Class Days & Timings: Monday / Tuesday/Wednesday 7.00 to 8.30 p.m.

 

Duration: Six Months

 

Course Coverage:

Understanding Organisation: Values / Culture / Mission, Structure & Systems; Introduction to Human Communications: Listening, Speaking, Writing, Reading, Perceptions, Assumptions; Mass Media: Print Media, News Paper, Journals, Audio Visual; Corporate Communication: Corporate Identity, Corporate Advertising, Financial Advertising, Press Conferences, Press Releases, In-house Newsletters, Event Management, Space Marketing, Corporate Philosophy, Internet Advertising, Public Relations, Crisis Communication, Reputation Management, Employee Communication; Organisational Communication: Meetings, Presentations, One-to-one Communication, Negotiation; Corporate Communication as it is Today; Advertising & Brand Management; Developmental Communication, Social Advertising, Public Service Campaigns; Media Planning; Written Analysis & Communication, Creative Writing;Project Work

 

For Application & Prospectus (Rs.300) and details

Please contact:
Ahmedabad Management Association
ATIRA Campus, Dr. Vikram Sarabhai Marg, Ahmedabad 380 015.
Phone: 26308601, 32512847; Fax: 26305692
E-mail: ama@amaindia.org Website: www.amaindia.org