Programme on
Companywide Customer Orientation
Wednesday, July 28, 2010 - 9.30 a.m. to 5.00 p.m.

 

Venue:
Torrent-AMA Management Centre, Core-AMA Management House ATIRA Campus, Dr. V.S. Marg, Ahmedabad 380 015

 

Preamble:

 

Today, the customer decides and we listen. Gone are the days when customers lap up everything presented to them. They have become very choosy. Tune up to their needs or turn off! ‘Selling is finding needs and filling them’. Going one step further, selling orientation has given way to Marketing effectiveness. The customer will be with you as long as YOU retain him. Customer Relationship Management (CRM) has come to stay, and is also evolving continuously. CRM is not the job of the Marketing department alone. The entire organization has to be customer savvy.

 

 

Objective:

 

The one day workshop deliberates on the existing methods and probable changes that can be brought about in customer satisfaction. The workshop will enable the participants to create a course of action to install CRM in their organization. The program will activate the participants to try out specific measures in their work related areas to delight their customers, both internal and external, by ensuring satisfaction and delight.

 

 

Audience:

 

The course is designed for everyone who is engaged in CRM like Supervisors and Managers who are in the job of creating, maintaining and retaining customers. Anyone who deals with a customer, both internal and external, can benefit from the programme.

 

 

Content:

 

The sessions deal with:
The Changed Customer, Total Customer Orientation, Qualities required to be a CRM expert, Relationship Management, Total Reputation Management, Tips on customer retention and maintenance, Disneyland CRM

 

 

It is important to believe that FIRST IMPRESSION IS THE BEST IMPRESSION; BUT IT IS ALL THE MORE IMPORTANT THAT LAST IMPRESSION HAS A LASTING IMPRESSION.

 

 

Faculty:

 

Dr. G. Balachandran, HRD Consultant and Certification Commissioner for JCI University, U.S.A. He has held senior positions in Marketing in Multinational Corporation for over
14 years.

 

Fee:

 

Rs.1100/- per person (inclusive of Service Tax). (Towards programme fee, course material, lunch and refreshment.) The cheque may please be drawn in the name of ‘Ahmedabad Management Association.’

 

Registration :
Please send your registration along with participation fee to:

Executive Director,
Ahmedabad Management Association,
ATIRA Campus,
Ahmedabad 380 015.
Ph: 26308601-6 Fax: 26305692
E-mail: amaahd@gmail.com

 

For Registration Forms Click Here (Email it or Fax it with Your Information)